Overview
Adding CTAs to your email headers and footers provides a great personalized reordering experience for your customers and is a high-impact way to nudge customers into making their next purchase. With Repeat, your CTAs can link directly to customers' personalized Repeat Carts, creating a seamless experience as they restock on their favorite goods.
What Customers Experience
When customers receive an email with a Reorder CTA in the header/footer, all they have to do is click and they will be brought directly to their Repeat Cart on your website.
With prepopulated purchase suggestions, they can make edits to size or flavor, add additional products, or choose to subscribe and then finish their checkout experience in just a few clicks.
Setting It Up
1. Open an existing template in the editor and create two new tables for your header/footer. This is because you will need a different block for each Show/Hide Logic option.
If you already have headers/footers in your email campaigns, you can simply copy them and create new versions with the CTAs.
2. Under the "Content" tab of your table, create a cell for a "Restock" or “Reorder” option. Once you are finished editing the copy and styling to suit your brand, make sure to add the following to the link address:
{{ person|lookup:'Repeat Cart URL'|default:'https://yourwebsite.com/' }}
3. Under the "Display" tab of your table, add Show/Hide Logic to each of your new tables. This will ensure that your CTAs are being shown to the right customers, creating a personalized experience within each email.
The first block shows if the customer has not placed an order or if they are an active subscriber—the Reorder CTA would not make sense for this audience.
For the first block, add this logic: 'Active Subscriber' in person|lookup:'Shopify Tags' and person|lookup:'Repeat Cart URL'
The second block shows if the customer has placed an order and is not an active subscriber—the Reorder CTA is a great experience for these customers!
For the second block, add this logic: not 'Active Subscriber' in person|lookup:'Shopify Tags' and person|lookup:'Repeat Cart URL'
4. Save the block containing both blocks as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.
The finished product will look something like this:
Another Option to Consider
As seen above, you can create a second CTA for the Subscription Repeat Cart as well. The process is exactly the same, but for the Subscription version, you will enter this into the link address:
{{ person|lookup:'Subscription Repeat Cart URL'|default:'https://yourwebsite.com/' }}
Testing Your CTAs
While in the editor for your template, click on the “Preview & test” option. Here, you can preview the template and search for different profiles to see how it will look for your customers.
Note: In “Preview & Test” mode, you will have to “Search for a profile” (located in the right side navigation bar) that matches each set of criteria to test the show/hide logic.