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Grow Subscribers With Simple Content Blocks
Grow Subscribers With Simple Content Blocks

Utilize Personalized Carts to enhance conversion at every customer touchpoint, from post-purchase to winback flows.

Updated over a week ago

This article shows how to set up the AGrow Subscribers With Simple Content Blocks Play. Learn more about the play here or explore all of our Plays.

To make setup even faster, reach out to [email protected] so we can add the Klaviyo template to your account.

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Klaviyo Setup

The Basics

  • Design a new email section that reminds customers to subscribe—or repurpose a slice you already use elsewhere!

  • Use the Subscription Personalized Cart link profile property as the destination for your CTA

  • Add conditional logic so the block only shows to customers with a Personalized Cart link.

  • Save the section as a universal content block.

  • Add it in to any email flow or campaign that is sent to your customers.

Linking to the Cart

In the URL field of a button or image (or right in the body of a text message), add this snippet to dynamically populate the link for a customer’s Personalized Cart:

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{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

Be sure to replace YOURWEBSITE.COM with your homepage

Show/Hide Logic

Use this snippet in the “show/hide logic” for your section. It will ensure the block only shows to recipients who have a personalized cart link in their profile (and will also hide the block from your prospects).

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person|lookup:'Subscription Repeat Cart URL' 

Linking to the Cart

In the URL field of a button or image, add this snippet to dynamically populate the link for a customer’s Personalized Cart:

{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

Be sure to replace YOURWEBSITE.COM with your homepage

Show/hide logic

To ensure that this reusable component is only shown to customers who have products that need to be replenished, you can add this show/hide logic to the block:

person|lookup:'Repeat - Subscription Opportunity Products'

Further Reading

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