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Maximize Subscriptions with Post-Purchase Messages
Maximize Subscriptions with Post-Purchase Messages

Transform one-time buyers into subscribers with post-purchase emails and Personalized Carts

Updated over 4 months ago

This article shows how to set up the Maximize Subscriptions with Post-Purchase Messages Play. Learn more about the play here or explore all of our Plays.

To make setup even faster, reach out to [email protected] so we can add the Klaviyo, Postscript, or Attentive templates to your account.

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Klaviyo Setup

The Basics

  • Create a new flow (or add a message to your existing post-purchase flow) that uses Shopify’s “Placed Order” trigger.

  • Add a message around 14-21 days after the order was placed—experiment with the timing to find what works best for you.

  • Use the Subscription Personalized Cart link profile property as the destination for your CTA

Linking to the Cart

In the URL field of a button or image (or right in the body of a text message), add this snippet to dynamically populate the link for a customer’s Personalized Cart:

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{{ person|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

Be sure to replace YOURWEBSITE.COM with your homepage

Further Reading

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