About the About to Lapse Event

Repeat's About to Lapse event lets you trigger automations in your email or SMS tools when we identify that customers are at risk of lapsing. The event also contains some properties that will help you personalize your messaging.

Timing

To identify customers for the About To Lapse Trigger, Repeat will:

Ingest your store's order history
Assess the churn risk for each customer
Send the event to your email and SMS platforms when a customer is approaching (but has not yet reached) the point of permanent lapse

Klaviyo Event Properties

The Due to Replenish Klaviyo event contains these properties:

Field	Description	Variable
Repeat Cart URL	URL of the customer's Personalized Cart String	`{{ event\|lookup:'Repeat Cart URL' }}`
Subscription Repeat Cart URL	URL of the customer's Personalized Cart with subscription enabled by default String	`{{ event\|lookup:'Subscription Repeat Cart URL' }}`
previouslyPurchased	List of products that the customer has bought before Array of objects	`{{ event.reorderableProducts }}` Note: Product variables below are shown as used in a dynamic table with `event.reorderableProducts` as the "Row collection" and `item` as the "Row alias"
‣ product	Details of a reorderable product Object
‣ id	Product's Shopify ID Number e.g. 12345	`{{ item.product.id }}`
‣ title	Product's title String e.g. "Fizz In A Can"	`{{ item.product.title }}`
‣ price	Product's price String e.g. "24.00"	`{{ item.product.price }}`
‣ subscription_price	Product's price when purchased with a subscription plan String e.g. "20.00"	`{{ item.product.subscription_price }}`
‣ handle	Handle of the product used in the URL of the online store String e.g. "fizz-in-a-can"	`{{ item.product.handle }}`
‣ images	Object containing details about the product's images Array of objects
‣ src	The URL of the product's primary image String	`{{ item.product.images.0.src }}`
‣ variant	Details about the product's variant
‣ id	Variant's Shopify ID Number e.g. 56789	`{{ item.product.variant.id }}`
‣ title	Variant's title String e.g. "6 Pack"	`{{ item.product.variant.title }}`

Use The Event To Trigger Email or SMS

Check out the Lapse Prevention Flow Play for step-by-step instructions on setting this up on any platform.

In Klaviyo

Select the "Repeat - About to Lapse" metric as the trigger for a flow.

You can direct a customer to their personalized cart by adding the event's Repeat Cart URL property to the "Link address" field of an image, button, or text:

Copy and paste this snippet to the link address/URL field or into an SMS message (replace YOURWEBSITE.COM with your home page):

{{ event|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

The Previously Purchased property is a list of products in this format:

{
  "product": {
    "id": 7013593874511,
    "title": "Magic In A Box",
    "variant": {
      "id": 40645138776143,
      "title": "Default Title"
    },
    "price": "39.00",
    "images": [
      {
        "src": "https://cdn.shopify.com/s/files/1/0568/8256/1103/files/MagicInABox.png?v=1683126270"
      }
    ],
    "handle": "magic-in-a-box"
  }
}

In Postscript

This event can be used to trigger an automation with Postscript's legacy automation builder. Select "Repeat: About To Lapse" as the automation's trigger.

Add a link to the customer's Personalized Cart by adding this snippet to a message:

{repeat_cart_url}

In Attentive

This event can be used to trigger a Journey in Attentive. Select "Repeat - About to Lapse" as the Journey's trigger.

Add a link to the customer's Personalized Cart by adding this snippet to a message:

{{triggerEvent.custom['repeat_cart_url']}}

Klaviyo Profile Enrichment

Due to Replenish Events

Late Due to Replenish Events

Primed for Cross-sell Events

Primed for Subscription Events