This article shows how to set up the Lapse Prevention Flow Play. Learn more about the play here or explore all of our Plays.
To make setup even faster, reach out to [email protected] so we can add the Klaviyo template to your account.
Klaviyo Setup
Klaviyo Setup
Postscript Setup
Postscript Setup
What we’re building
We’ll build an automation with three messages, powered by the Repeat - Lapsed Customer trigger:
1. Create a new automation and add your trigger
We’ll create a new automation, choose the Repeat - LapsedCustomer trigger, and add a cancellation trigger for Order Created.
2. Create 3 messages
We’ll add three messages to this flow. We recommend setting the wait time to 5 days between messages. Here’s some sample copy to get you started:
Hey {{subscriber.first_name}}, long time no see! Use code SAVE10 for 10% off your next order and keep enjoying the quality you love: YOURWEBSITE.COMHey {{subscriber.first_name}}, long time no see! We haven't seen you in a while. Enjoy 10% off using code SAVE10 YOURWEBSITE.COMHey {{subscriber.first_name}}, long time no see! Last chance for 10% off using code SAVE10! Stock up on some of everyone's favorites: YOURWEBSITE.COM3. Activate your flow
Click “Schedule or Activate” and choose “Activate automation immediately.”
Attentive Setup
Attentive Setup
What we’re building
We’ll build a Journey with three messages, powered by the Repeat - About to Lapse trigger:
1. Create a new Journey and add your trigger
We’ll create a new Journey from scratch and choose the Repeat - About to Lapse trigger.
2. Create 3 messages
We’ll add three messages to this Journey. Here’s some sample copy to get you started:
Copy
Hey {{subscriber.firstName | default: 'there'}}, long time no see! Use code SAVE10 for 10% off your next order and keep enjoying the quality you love: YOURWEBSITE.COMCopy
Hey {{subscriber.firstName | default: 'there'}}, we haven't seen you in a while. Enjoy 10% off using code SAVE10 YOURWEBSITE.COMCopy
Hey {{subscriber.first_name}}, long time no see! Last chance for 10% off using code SAVE10! Stock up on some of everyone's favorites: YOURWEBSITE.COM3. Add delays & remove customers from the flow after purchasing
We recommend adding a 5-day delay between each message. We’ll also add a branch after the delay (and before the next message is sent) to check if a customer has made purchase since starting the Journey.
4. Activate your Journey
Click “Turn on” and choose “Allow subscribers to enter this journey once every 24 hours.”