About Late Due to Replenish Events
Repeat's Late Due to Replenish event lets you trigger replenishment automations in your email or SMS tools for customers who reorder at a slower pace. The event also contains some properties that will help you personalize your messaging.
Timing
Repeat’s Late Replenishment trigger is designed to help you reach your customers when they’ve gone longer than the typical replenishment time for a given product. You can think of it like a product-specific winback:
We ingest your store's order history and identify the typical replenishment times of each product.
We identify when a customer orders a specific product, and consider things like other products they purchased at the same time and other orders placed since they made the purchase.
If the customer takes longer than expected to reorder, Repeat knows. At that point, we’ll send an event to your integrated email and SMS platforms so you can kick off a flow or journey to remind them to re-up.
Event Properties
The Due to Replenish event contains these properties:
Property Name | Description |
Repeat Cart URL | A link to the customers Personalized Cart |
Reorderable Products | The list of products that a customer is due to replenish (available in Klaviyo only) |
Use The Event To Trigger Email or SMS
Check out the Late Replenishment Reminder Play for step-by-step instructions on setting this up on any platform.
In Klaviyo
Select the "Repeat - Late Due To Replenish" metric as the trigger for a flow.
You can direct a customer to their personalized cart by adding the event's Repeat Cart URL property to the "Link address" field of an image, button, or text:
Copy and paste this snippet to the link address/URL field or into an SMS message (replace YOURWEBSITE.COM with your home page):
{{ event|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}
The Reorderable Products property is a list of products in this format:
{
"product": {
"id": 7013593874511,
"title": "Magic In A Box",
"variant": {
"id": 40645138776143,
"title": "Default Title"
},
"price": "39.00",
"images": [
{
"src": "https://cdn.shopify.com/s/files/1/0568/8256/1103/files/MagicInABox.png?v=1683126270"
}
],
"handle": "magic-in-a-box"
}
}
In Postscript
This event can be used to trigger an automation with Postscript's legacy automation builder. Select "Repeat: Late Due To Replenish" as the automation's trigger.
Add a link to the customer's Personalized Cart by adding this snippet to a message:
{repeat_cart_url}
In Attentive
This event can be used to trigger a Journey in Attentive. Select "Repeat - Late Due To Replenish" as the Journey's trigger.
Add a link to the customer's Personalized Cart by adding this snippet to a message:
{{triggerEvent.custom['repeat_cart_url']}}