About Late Due to Replenish Events

Repeat's Late Due to Replenish event lets you trigger replenishment automations in your email or SMS tools for customers who reorder at a slower pace. The event also contains some properties that will help you personalize your messaging.

Timing

Repeat’s Late Replenishment trigger is designed to help you reach your customers when they’ve gone longer than the typical replenishment time for a given product. You can think of it like a product-specific winback:

We ingest your store's order history and identify the typical replenishment times of each product.
We identify when a customer orders a specific product, and consider things like other products they purchased at the same time and other orders placed since they made the purchase.
If the customer takes longer than expected to reorder, Repeat knows. At that point, we’ll send an event to your integrated email and SMS platforms so you can kick off a flow or journey to remind them to re-up.

Klaviyo Event Properties

The Due to Replenish Klaviyo event contains these properties:

Field	Description	Variable
Repeat Cart URL	URL of the customer's Personalized Cart String	`{{ event\|lookup:'Repeat Cart URL' }}`
Subscription Repeat Cart URL	URL of the customer's Personalized Cart with subscription enabled by default String	`{{ event\|lookup:'Subscription Repeat Cart URL' }}`
reorderableProducts	List of products that the customer is currently due to replenish Array of objects	`{{ event.reorderableProducts }}` Note: Product variables below are shown as used in a dynamic table with `event.reorderableProducts` as the "Row collection" and `item` as the "Row alias"
‣ product	Details of a reorderable product Object
‣ id	Product's Shopify ID Number e.g. 12345	`{{ item.product.id }}`
‣ title	Product's title String e.g. "Fizz In A Can"	`{{ item.product.title }}`
‣ price	Product's price String e.g. "24.00"	`{{ item.product.price }}`
‣ subscription_price	Product's price when purchased with a subscription plan String e.g. "20.00"	`{{ item.product.subscription_price }}`
‣ handle	Handle of the product used in the URL of the online store String e.g. "fizz-in-a-can"	`{{ item.product.handle }}`
‣ images	Object containing details about the product's images Array of objects
‣ src	The URL of the product's primary image String	`{{ item.product.images.0.src }}`
‣ variant	Details about the product's variant
‣ id	Variant's Shopify ID Number e.g. 56789	`{{ item.product.variant.id }}`
‣ title	Variant's title String e.g. "6 Pack"	`{{ item.product.variant.title }}`
reorderable_product_ids	List all product IDs of reorderable products Array of numbers e.g. [12345, 56789]	`{{ event.reorderable_product_ids }}`
reorderable_product_titles	List all product product titles of reorderable products Array of strings e.g. ["Fizz In A Can", "Goop In A Tube"]	`{{ event.reorderable_product_titles }}`
reorderable_variant_ids	List all variant IDs of reorderable products Array of numbers e.g. [12345, 56789]	`{{ event.reorderable_variant_ids }}`
reorderable_variant_titles	List all product product titles of reorderable products Array of strings e.g. ["6 Pack", "12 Pack"]	`{{ event.reorderable_variant_titles }}`

Use The Event To Trigger Email or SMS

Check out the Late Replenishment Reminder Play for step-by-step instructions on setting this up on any platform.

In Klaviyo

Select the "Repeat - Late Due To Replenish" metric as the trigger for a flow.

You can direct a customer to their personalized cart by adding the event's Repeat Cart URL property to the "Link address" field of an image, button, or text:

Copy and paste this snippet to the link address/URL field or into an SMS message (replace YOURWEBSITE.COM with your home page):

{{ event|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

In Postscript

This event can be used to trigger an automation with Postscript's legacy automation builder. Select "Repeat: Late Due To Replenish" as the automation's trigger.

Add a link to the customer's Personalized Cart by adding this snippet to a message:

{repeat_cart_url}

In Attentive

This event can be used to trigger a Journey in Attentive. Select "Repeat - Late Due To Replenish" as the Journey's trigger.

Add a link to the customer's Personalized Cart by adding this snippet to a message:

{{triggerEvent.custom['repeat_cart_url']}}

Due to Replenish Events

Primed for Cross-sell Events

About to Lapse Events

Primed for Subscription Events

Late Replenishment Reminder