About Primed for Subscription Events

Repeat's Primed for Subscription event lets you trigger automations in your email or SMS tools when a customer's behaviors signal a readiness to commit to a subscription. The event also contains some properties that will help you personalize your messaging.

Timing

Repeat’s Primed for Subscription trigger is designed to help you message your customers with a subscription offer at the ideal time. Here's how it works:

We ingest your store's order history and identify the typical replenishment times of each product.
We identify when a customer orders a specific product at a frequency and cadence that suggest they are a strong candidate for subscription.
At that point, we’ll send an event to your integrated email and SMS platforms so you can kick off a flow or journey with a subscription offer.

Klaviyo Event Properties

The Primed for Subscription Klaviyo event contains these properties:

Field	Description	Variable
Repeat Cart URL	URL of the customer's Personalized Cart String	`{{ event\|lookup:'Repeat Cart URL' }}`
Subscription Repeat Cart URL	URL of the customer's Personalized Cart with subscription enabled by default String	`{{ event\|lookup:'Subscription Repeat Cart URL' }}`
upsellProduct	The product for which a customer is a subscription candidate Object	`{{ event.upsellProduct }}` Note: Product variables below are shown as used in a dynamic table with `event.reorderableProducts` as the "Row collection" and `item` as the "Row alias"
‣ product	Details of the upsell product Object
‣ id	Product's Shopify ID Number e.g. 12345	`{{ event.upsellProduct.product.id }}`
‣ title	Product's title String e.g. "Fizz In A Can"	`{{ event.upsellProduct.product.title }}`
‣ price	Product's price String e.g. "24.00"	`{{ event.upsellProduct.product.price }}`
‣ subscription_price	Product's price when purchased with a subscription plan String e.g. "20.00"	`{{ event.upsellProduct.product.subscription_price }}`
‣ handle	Handle of the product used in the URL of the online store String e.g. "fizz-in-a-can"	`{{ event.upsellProduct.product.handle }}`
‣ images	Object containing details about the product's images Array of objects
‣ src	The URL of the product's primary image String	`{{ event.upsellProduct.product.images.0.src }}`
‣ variant	Details about the product's variant
‣ id	Variant's Shopify ID Number e.g. 56789	`{{ event.upsellProduct.product.variant.id }}`
‣ title	Variant's title String e.g. "6 Pack"	`{{ event.upsellProduct.product.variant.title }}`
upsell_product_ids	List all product IDs of upsell products Array of numbers e.g. [12345, 56789]	`{{ event.reorderable_product_ids }}`
upsell_product_titles	List all product product titles of upsell products Array of strings e.g. ["Fizz In A Can", "Goop In A Tube"]	`{{ event.reorderable_product_titles }}`
upsell_variant_ids	List all variant IDs of upsell products Array of numbers e.g. [12345, 56789]	`{{ event.reorderable_variant_ids }}`
upsell_variant_titles	List all product product titles of upsell products Array of strings e.g. ["6 Pack", "12 Pack"]	`{{ event.reorderable_variant_titles }}`

Use The Event To Trigger Email or SMS

Check out the Subscription Upsell Playbook for detailed Plays and ideas for using this event in any platform.

In Klaviyo

Select the "Repeat - Primed for Subscription" metric as the trigger for a flow.

You can direct a customer to their personalized cart by adding the event's Repeat Cart URL or Subscription Repeat Cart URL property to the "Link address" field of an image, button, or text:

Copy and paste one of these snippets to the link address/URL field or into an SMS message (replace YOURWEBSITE.COM with your home page):

{{ event|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

{{ event|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }}

In Postscript

This event can be used to trigger an automation with Postscript's flow builder. Select "Repeat: PrimedForSubscription" as the automation's trigger.

In Attentive

This event can be used to trigger a Journey in Attentive. Select "Repeat - Primed For Subscription" as the Journey's trigger.

Due to Replenish Events

Late Due to Replenish Events

Primed for Cross-sell Events

About to Lapse Events

Automatically Reach Subscription Ready Customers