Primed for Subscription Events
Updated over a week ago

About Primed for Subscription Events

Repeat's Primed for Subscription event lets you trigger automations in your email or SMS tools when a customer's behaviors signal a readiness to commit to a subscription. The event also contains some properties that will help you personalize your messaging.


Repeat’s Primed for Subscription trigger is designed to help you message your customers with a subscription offer at the ideal time. Here's how it works:

  • We ingest your store's order history and identify the typical replenishment times of each product.

  • We identify when a customer orders a specific product at a frequency and cadence that suggest they are a strong candidate for subscription.

  • At that point, we’ll send an event to your integrated email and SMS platforms so you can kick off a flow or journey with a subscription offer.

Event Properties

The Due to Replenish event contains these properties:

Property Name


Repeat Cart URL

A link to the customer's Personalized Cart

Subscription Repeat Cart URL

A link to the customer's Personalized Cart with subscription options selected by default

Upsell Product

Details about the product that the customer is likely to subscribe to

Use The Event To Trigger Email or SMS

Check out the Subscription Upsell Playbook for detailed Plays and ideas for using this event in any platform.

In Klaviyo

Select the "Repeat - Primed for Subscription" metric as the trigger for a flow.

You can direct a customer to their personalized cart by adding the event's Repeat Cart URL or Subscription Repeat Cart URL property to the "Link address" field of an image, button, or text:

Copy and paste one of these snippets to the link address/URL field or into an SMS message (replace YOURWEBSITE.COM with your home page):

{{ event|lookup:"Repeat Cart URL"|default:"YOURWEBSITE.COM" }}
{{ event|lookup:"Subscription Repeat Cart URL"|default:"YOURWEBSITE.COM" }} 

The Upsell Product property contains product details in this format:

"id": 7013593874511,
"title": "Magic In A Box",
"variant": {
"id": 40645138776143,
"title": "Default Title"
"images": [
"src": ""
"handle": "magic-in-a-box"

In Postscript

This event can be used to trigger an automation with Postscript's flow builder. Select "Repeat: PrimedForSubscription" as the automation's trigger.

In Attentive

This event can be used to trigger a Journey in Attentive. Select "Repeat - Primed For Subscription" as the Journey's trigger.

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