This article covers best practices for optimizing your Repeat set up during high-impact sales periods like Black-Friday-Cyber-Monday.
First off: How discounts work with Repeat
If you are using a site-wide discount code that auto-applies at checkout, this should work automatically with Repeat flows and with the Repeat Cart
If you are using a site-wide discount code where the customer needs to manually enter it at checkout and you are using the Repeat Cart, we recommend:
adding a banner to the Repeat Cart featuring the discount code
Key Tips: The Must Haves for Optimizing Repeat During BFCM
1. Keep your Repeat-powered flows running through this period
We recommend keeping your Repeat-powered flows on during your sales period and adding in a banner at the top of all emails featuring the promo you’re running.
Here's an example of how Fresh Clean Threads sends Repeat Cross Sell emails during BFCM, featuring a Black Friday Sale banner
2. Make sure your Limited Edition Holiday products are listed on the Repeat sales channel!
This is key to ensuring your Repeat set up is optimized to drive the most impact. For example:
This ensures that these products can show on the Repeat Cart
This ensures that these products will drive replenishment reminders in the future
*Note: you can map Limited Edition Holiday products to core products so that you can still send replenishment reminders but offer an alternative product. However, you should wait to map this until the product is no longer available.
3. Feature Limited Edition Holiday products in the ‘You Might Also Like’ section of the Repeat Cart
Here's an example of how Who Gives a Crap features holiday edition products on the Repeat Cart
Other ways Repeat can level up your email personalization during BFCM
We’ve talked about this a lot: personalized content drives better results. Use Repeat to bring more personalization to your regular BFCM emails.
Here are the top 2 ways to do this:
Use Repeat's Cross Sell Predictions Block to feature personalized product recommendations to anyone who has purchased from your store before
Use Repeat's Previously Purchased Block to feature products a customer previously purchased from your store that might entice them to place an order during a sale period (please contact [email protected] to set this up!)
Making the most of the new customers captured during BFCM period:
1. Turn on Repeat-powered Retention flows in email & SMS!
Turning this whole system of high-impact retention flows is the best way to activate these newly acquired customers and improve your retention going into next year.
Sample Upsell flow (please contact [email protected] to set up!)
2. Map your Limited Edition Holiday products to replacement equivalents
You should map Limited Edition Holiday products to core products so that you can still send replenishment reminders but offer an alternative product. However, you should wait to map this until the limited edition product is no longer available.
For any questions, please email [email protected].