This article shows how to set up the Lapse Prevention Banner Play. Learn more about the play here or explore all of our Plays.

To make setup even faster, reach out to [email protected] so we can add the Klaviyo template to your account.

Klaviyo Setup

Create flows to tag and untag your “About to Lapse” customers

Before we create the lapse prevention banner, we need to create two utility flows that will enable us to identify which customers should see the banner.

The first flow will tag add a profile property call “About to Lapse” to customers who have received Repeat’s “About to Lapse” event:

The second flow will remove set the “About to Lapse” property to false after a customer places an order:

Create the banner

Open an existing template in the editor, add a new section with a text box, and copy and paste the code below into the text box. Then, edit the copy and styling to suit your brand.

<div style="text-align: center; font-weight: bold;">
	Hey, {{ first_name|default:"friend" }}. We miss you!<br />
	<span style="font-family: Montserrat, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900;">Save 30%</span> with this special discount code, just for you:<br />
	<span style="font-size: 20px;">👉 <span style="font-family: Montserrat, Arial, 'Helvetica Neue', Helvetica, sans-serif; font-weight: 900;">CPSTHIRTY</span> 👈</span>
</div>

Set up show/hide logic

Click on the section containing the text box, click “Display Options,” and then “Create Logic.” Paste the snippet below so the section will only be shown when the customer is about to lapse:

Save the block & add it to campaigns and flows

Save the block as a universal content block so it’s easy to add to other emails. Then, add it into any email that you want. We suggest adding this component to any post-purchase flow emails and campaigns you’re sending that target your existing customers.