The Send Replenishment Reminder Postcards Play activates the Replenishment Moment to send direct mail to your customers, helping you to remind them to reorder when they’re running low on a product they bought previously.
Key Notes
To learn more about Send Replenishment Reminder Postcards and see examples, visit our Plays library.
If you need help setting up your Send Replenishment Reminder Postcards, get in touch at [email protected].
Setting Up Your Send Replenishment Reminder Postcards
1. Create a Klaviyo segment
Start by creating a Klaviyo segment of customers who you will target for this automation. Filter for customers who:
Have placed 1 order over all time
Have the profile property “Repeat Due To Replenish” set to
trueAre due to replenish the product you’d like to target with this segment
Before moving on to the next step, make sure to note the ID for your newly created segment. It’s the alphanumeric string in the URL after the final /. (e.g. https://www.klaviyo.com/list/**SPXKi4**)
2. Sync Your Klaviyo Segment to PostPilot
Head to PostPilot and navigate to Integrations > Klaviyo. Click “Manage” and then “Connect A New List Or Segment From Klaviyo.” Choose “Segment,” then add your segment ID from step 1 and name your segment. Your segment is now synced to PostPilot.
3. Create a PostPilot segment
Now you can create a PostPilot segment that matches this Klaviyo segment. In PostPilot, head to Segments > New Segment. Choose Shopify, select your store, then “DIY”. Name your segment and filter for Klaviyo Contacts in the segment you just synced. Save this segment.
4. Create Your Campaign
Create a new automated campaign in PostPilot. Select the segment that you just created. Select your design and configure any other settings like trackable discount codes and return address. With that, you’re ready to send this postcard to customers who are ready to reorder a previously purchased product.